"Very Important Push Notifications"
Every mailing list has some VIPs. MailChimp VIPs helps you keep track of your important subscribers.
* Real-time Alerts *
Dont bother with digging through your reports to find out if special people on your list have seen your email. VIPs sends you push notifications when subscribers open and click.
MailChimp VIPs integrates with MailChimp Mobile so you can view a subscribers complete profile.
VIPs requires a MailChimp account, available for free at mailchimp.com